In small business culture is critical. Outside of the outward work product there’s no other more critical component of a business than the corporate culture.
A good culture will attract good employees a bad or toxic culture will eject good employees. A good culture is like a flywheel; once it starts spinning in a positive motion it picks up momentum and then it just keeps spinning in a more positive manner. If your culture is strong enough it will drive out people who are a cultural fit – they will feel out of place and will not stay with your firm.
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